Communication analysis is an approach that aims to understand how communication processes are structured and their effects on recipients, content and society. This work aimed to carry out a communicational analysis of the journalistic discourse involved in the magazine “Amazonas Faz Ciência” FAPEAM. The corpus was composed of cover stories from 10 editions of the magazine, covering the period from 2005 to 2024. The research is qualitative in nature and was guided by the analysis of journalistic discourse, based on Luiza Silva's theory, which proposes an integrative approach between the study of media and discursive practices. This theory emphasizes the role of the media in the construction and dissemination of meanings through processes of enunciation and mediation between different types of knowledge. Additionally, the Authier-Revuz theory was used, which allows observing the different textual resources used in scientific dissemination, based on the concept of heterogeneity shown, addressing linguistically describable aspects. It is concluded that the communicational analysis of the journalistic discourse in the magazine's editions reveals a significant effort to promote science, technology and innovation as fundamental tools for the development of the Amazon. Based on the theory of Luiza Rosângela da Silva, this study sought to understand how the discourse conveyed by the magazine constructs representations about science and technology, in addition to analyzing the implications of these narratives for the public perception of science and regional development. Throughout the 10 editions analyzed, we can see a recurring narrative that positions science and technology as viable and necessary solutions to the region's socioeconomic and environmental challenges. FAPEAM, in its role as a promoter and financier of science, is portrayed as an essential institution for strengthening scientific knowledge and creating opportunities that benefit both new generations of researchers and society in general.
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